110 lines
3.5 KiB
Markdown
110 lines
3.5 KiB
Markdown
File: docs/BRANDING.md
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Version: v0.3.4
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Last updated: November 2025
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Maintainer: Leak Technologies
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Project: Goondex
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Goondex Branding Guide
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Purpose:
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Define the current visual identity and colour palette for Goondex, including logo interpretation, UI application, and consistency notes. This file is versioned and updated alongside major CLI and UI revisions.
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Colour Palette
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Primary Accent: Flamingo Pulse
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Hex: #FF5FA2
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Usage: Core brand colour used in the logo, buttons, and key highlights.
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Secondary Accent: Electric Plum
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Hex: #8C2F5C
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Usage: Shadow tone and hover states. Complements Flamingo Pulse.
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Highlight Glow: Neon Rose
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Hex: #FF9BCB
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Usage: Used sparingly for glow or gradient highlight effects.
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Background (Dark): Deep Charcoal
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Hex: #1E1E1E
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Usage: Main dark-mode background for UI and presentation.
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Text (Primary): Soft Porcelain
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Hex: #E9E9E9
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Usage: Default readable text colour on dark backgrounds.
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Text (Muted): Ash Gray
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Hex: #B0B0B0
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Usage: Secondary text, metadata, or inactive UI states.
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Print Match (CMYK):
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Flamingo Pulse → C:0 M:70 Y:15 K:0
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Logo Guidelines
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Wordmark:
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Custom type featuring interlinked "OO" characters that form a playful, anatomical suggestion of breasts.
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The "D" subtly mirrors a phallic shape, continuing the tongue-in-cheek theme.
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The logo remains clean and geometric, ensuring the humour is implied, not explicit.
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Primary Colour:
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Flamingo Pulse (#FF5FA2)
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Backgrounds:
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Best contrast on Deep Charcoal (#1E1E1E) or near-black backgrounds.
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Minimum Spacing:
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Maintain clear space around the logo equal to the height of the "G" on all sides.
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Optional Glow:
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Apply Neon Rose (#FF9BCB) outer glow at 10–15% opacity for digital assets only.
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Avoid glow in print use.
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Typography
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Preferred typefaces:
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- Montserrat
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- Poppins
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- Satoshi
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Fallbacks:
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- Sans-serif system fonts (Arial, Helvetica, etc.)
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All-caps for primary titles and logos.
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Mixed case for documentation and UI elements.
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UI Application
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Buttons:
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Flamingo Pulse base colour, with Electric Plum overlay on hover (10–20% opacity).
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Links and Highlights:
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Flamingo Pulse.
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Cards and Panels:
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Deep Charcoal background with 1px border in Electric Plum (20% opacity).
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Headers and Dividers:
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Use Soft Porcelain for text and Electric Plum for thin divider accents.
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Notes
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Keep the palette consistent; avoid introducing new accent colours.
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Ensure contrast ratios meet accessibility guidelines.
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When printing, verify Flamingo Pulse tone accuracy using the CMYK approximation listed above.
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Maintain a professional tone with playful undertones. The logo and colour scheme should feel adult, confident, and minimalist — never explicit.
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End of File
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