3.5 KiB
File: docs/BRANDING.md
Version: v0.3.4
Last updated: November 2025
Maintainer: Leak Technologies
Project: Goondex
Goondex Branding Guide
Purpose:
Define the current visual identity and colour palette for Goondex, including logo interpretation, UI application, and consistency notes. This file is versioned and updated alongside major CLI and UI revisions.
Colour Palette
Primary Accent: Flamingo Pulse
Hex: #FF5FA2
Usage: Core brand colour used in the logo, buttons, and key highlights.
Secondary Accent: Electric Plum
Hex: #8C2F5C
Usage: Shadow tone and hover states. Complements Flamingo Pulse.
Highlight Glow: Neon Rose
Hex: #FF9BCB
Usage: Used sparingly for glow or gradient highlight effects.
Background (Dark): Deep Charcoal
Hex: #1E1E1E
Usage: Main dark-mode background for UI and presentation.
Text (Primary): Soft Porcelain
Hex: #E9E9E9
Usage: Default readable text colour on dark backgrounds.
Text (Muted): Ash Gray
Hex: #B0B0B0
Usage: Secondary text, metadata, or inactive UI states.
Print Match (CMYK):
Flamingo Pulse → C:0 M:70 Y:15 K:0
Logo Guidelines
Wordmark:
Custom type featuring interlinked "OO" characters that form a playful, anatomical suggestion of breasts.
The "D" subtly mirrors a phallic shape, continuing the tongue-in-cheek theme.
The logo remains clean and geometric, ensuring the humour is implied, not explicit.
Primary Colour:
Flamingo Pulse (#FF5FA2)
Backgrounds:
Best contrast on Deep Charcoal (#1E1E1E) or near-black backgrounds.
Minimum Spacing:
Maintain clear space around the logo equal to the height of the "G" on all sides.
Optional Glow:
Apply Neon Rose (#FF9BCB) outer glow at 10–15% opacity for digital assets only.
Avoid glow in print use.
Typography
Preferred typefaces:
- Montserrat
- Poppins
- Satoshi
Fallbacks:
- Sans-serif system fonts (Arial, Helvetica, etc.)
All-caps for primary titles and logos.
Mixed case for documentation and UI elements.
UI Application
Buttons:
Flamingo Pulse base colour, with Electric Plum overlay on hover (10–20% opacity).
Links and Highlights:
Flamingo Pulse.
Cards and Panels:
Deep Charcoal background with 1px border in Electric Plum (20% opacity).
Headers and Dividers:
Use Soft Porcelain for text and Electric Plum for thin divider accents.
Notes
Keep the palette consistent; avoid introducing new accent colours.
Ensure contrast ratios meet accessibility guidelines.
When printing, verify Flamingo Pulse tone accuracy using the CMYK approximation listed above.
Maintain a professional tone with playful undertones. The logo and colour scheme should feel adult, confident, and minimalist — never explicit.